C&C Pools Website

a large swimming pool with a lounge chair next to it

For C&C Pools, a leading South Carolina pool design and installation company, I redesigned and modernized their website to better reflect the high-end craftsmanship and luxury service they deliver. The previous site had an outdated layout, inconsistent branding, and slow performance that didn’t align with their premium image.

I created a sleek, responsive WordPress website that highlights their stunning residential pool projects through bold imagery, clean typography, and a refined coastal aesthetic. The layout was restructured for clarity and flow—making it easy for homeowners to browse project galleries, learn about custom pool options, and connect for consultations.

Performance was a major focus. I optimized every image for fast-loading WEBP format, implemented caching, and restructured content for SEO to increase visibility in local searches. Combined with new copywriting that reinforced trust and expertise, the result was a polished, credible, and conversion-focused web presence that matched the quality of their work.

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