For Finest Finds, I was brought in to optimize the website’s performance and search visibility following its initial build. The site showcased beautifully curated products, but the original imagery had been uploaded at full camera resolution—resulting in extremely large file sizes, slow page loads, and poor performance scores.
I began by analyzing the site’s image library and implementing a full image optimization process, converting every asset to modern WEBP format and scaling them appropriately for their display contexts. This reduced load times dramatically while preserving crisp, detailed visuals that maintained the brand’s premium presentation.
Next, I performed on-page SEO optimization and submitted the site to major search engines to ensure proper indexing and improved discoverability. I optimized meta titles, descriptions, and alt text, structured content for clarity, and improved performance benchmarks across the board.
These adjustments not only improved Finest Finds’ user experience but also positioned the site for better ranking potential and smoother browsing on both desktop and mobile devices.
